Studio Wae

Vision

Studio Wae’s vision is to make an impact on natural raw material extraction by turning residual flows into scalable and beautiful products. We believe it is important that everyone becomes aware that waste can have a positive value. By using product waste resources, we extend the lifecycle of these resources.

 

Circular Paving

We make circular paving that is made of 76% recycled raw materials extracted from Urban Mining (= old paving and materials from buildings, that are up for demolishment). With the production of the concrete Cityscapes tiles, we are able to combine our love for design and passion for recycling. This results in a high-quality design tile which is guaranteed to last for years. We are partners with NL Greenlabel for a sustainable outdoor space. The resources of The Right Wae Collection tiles also remain in the circular loop.

 

Circular Flooring

Our unique carpets with geometrical shapes, are made of 100% production waste from well known carpet tile producers in the Netherlands. Collaboration contracts have been signed with these pioneers in sustainability to prolong the lifespan of their waste. Choose any colour, shape and size to create a unique carpet that fits any space. With an unique clicking system the separate tiles are joined, providing complete freedom to create any design.

 

Custom made

Architects and project upholsterers can present and/or choose a colour palette from our extensive physical supply. Then, the product is manufactured according to the desired design. We collaborate closely with our dealers Gispen, Royal Ahrend and Cantor, who can also submit designs of their own.

 

Social impact

The production of Wae’s carpet collection happens in Utrecht and is executed by people with limited job opportunities in our own workplace. Our mission is to employ as many Syrian residence permit holders as possible, offering them a solid base to build a future in the Netherlands.

 

Would you like to visit our climate-adaptive show garden? Or do you want to take a look at our flooring production? Please contact us for an appointment.

Meet the team

Let us introduce ourselves!

I am Tynke, founder of Studio Wae. Until now, I have not been able to defeat Nour at ping-pong once and that bothers me. That is why I am secretly practicing. I am good at sharing my passion about sustainable enterprising and new ideas come to me virtually every day, a new form, a new product or a surprising campaign. I am the product developer and jack of all trades in the company.

Tynke van den Heuvel

Founder

I am Tynke, founder of Studio Wae. Until now, I have not been able to defeat Nour at ping-pong once and that bothers me. That is why I am secretly practicing. I am good at sharing my passion about sustainable enterprising and new ideas come to me virtually every day, a new form, a new product or a surprising campaign. I am the product developer and jack of all trades in the company.

Tel: + 31 6 41213317

Heidi Houterman

Studio manager

Tel: + 31 6 41213317

I am Nour. I like parties and hanging out with friends. I used to be a graphic designer in my homeland, Syria, but now I am head of production. The girls at Studio Wae are trying to hook me up with ‘the cute girl’. I love nature. I take home cuttings whenever I can to grow them into beautiful plants. I am happy to be part of this innovative company and help create sustainable design products.

Nour Daghestani

Workplace Chef

I am Nour. I like parties and hanging out with friends. I used to be a graphic designer in my homeland, Syria, but now I am head of production. The girls at Studio Wae are trying to hook me up with ‘the cute girl’. I love nature. I take home cuttings whenever I can to grow them into beautiful plants. I am happy to be part of this innovative company and help create sustainable design products.

Mostafa Debel

Production Employee

I love every aspect of my profession as a designer. At Wae I am responsible for all the graphics. Wae is dynamic and challenging at the same time. To provide new energie and some space in my head, I’d love to be active in sport and dance.

Loraine Birsak

Graphic Designer

I love every aspect of my profession as a designer. At Wae I am responsible for all the graphics. Wae is dynamic and challenging at the same time. To provide new energie and some space in my head, I’d love to be active in sport and dance.

David van Driel

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Tel: +31 6 52413571

Coen Krijnen

Agent Benelux Studio WAE

Tel: +31 6 52413571