Studio Wae

Studio Wae was founded in 2017 by Tynke van den Heuvel. She worked for 14 years in a recycling company for metal and electrical equipment. Here she learned how to create a valuable flow from waste and combined this with her geometric designs, inspired by M.C. Escher.

Vision

Studio Wae’s vision is to make an impact on natural raw material extraction by turning residual flows into scalable and beautiful products. We believe it is important that everyone becomes aware that waste can have a positive value. For example, we make circular paving that is made of 76% recycled rubble (Urban Mining) and modular 100% circular rugs, made from production failures from large carpet tile producers.

 

Social Impact

It is our mission to offer employment to as many Syrian status holders as possible in order to give them a better start of their new lives in Utrecht. The entire production takes place in Utrecht.

 

Circular Modular Carpets

The unique carpets with geometrical shapes are made of production waste from three of the largest carpet tile producers in the Netherlands: Interface, Tarkett and Forbo. Collaboration contracts have been signed with these pioneers in sustainability to prolong the lifespan of their waste. The designs are inspired by M.C.Escher. Choose any colour, shape and size to create a unique carpet that fits any space. With a unique clicking system the separate tiles are joined, providing complete freedom to create any design.

 

Modular carpet tiles

Next to carpets, Studio Wae also produces modular carpet tiles and Marmoleum patterns of discarded, overstocked or used carpet tiles from office buildings to complete the circle for the customer. The tiles are mostly produced for larger surfaces.

 

Design acoustic wall panels

Recently, Studio Wae has added circular wall panels to the collection. Again, the customer is free to choose shape and colours. The panels are not only decorative, but work acoustically, isolate and can be used as pinboard.

 

Custom made

Architects and project upholsterers can present and/or choose a colour palette from our extensive physical supply. Then, the product is manufactured according to the desired design. We collaborate closely with our dealers Gispen, Royal Ahrend and Cantor, who can also submit designs of their own.

 

Would you like to visit our climate-adaptive show garden? Or do you want to take a look at our flooring production? Please contact us for an appointment.

Meet the team

Let us introduce ourselves!

I am Tynke, founder of Studio Wae. Until now, I have not been able to defeat Nour at ping-pong once and that bothers me. That is why I am secretly practicing. I am good at sharing my passion about sustainable enterprising and new ideas come to me virtually every day, a new form, a new product or a surprising campaign. I am the product developer and jack of all trades in the company.

Tynke van den Heuvel

Founder

I am Tynke, founder of Studio Wae. Until now, I have not been able to defeat Nour at ping-pong once and that bothers me. That is why I am secretly practicing. I am good at sharing my passion about sustainable enterprising and new ideas come to me virtually every day, a new form, a new product or a surprising campaign. I am the product developer and jack of all trades in the company.

I am Marie Cecile, the right-hand woman. Or, rather, the one person to create order in the chaos, make sure there is an ample supply of fruit and cookies always, and ensure that everybody knows exactly what needs to be done that day. I stay safely away from the ping-pong table, but I do keep all balls in the air so that everyone can focus on doing what they do best, and to be happy doing it.

Marie Cecile Groenland

General Manager

I am Marie Cecile, the right-hand woman. Or, rather, the one person to create order in the chaos, make sure there is an ample supply of fruit and cookies always, and ensure that everybody knows exactly what needs to be done that day. I stay safely away from the ping-pong table, but I do keep all balls in the air so that everyone can focus on doing what they do best, and to be happy doing it.

I am Nour. I like parties and hanging out with friends. I used to be a graphic designer in my homeland, Syria, but now I am head of production. The girls at Studio Wae are trying to hook me up with ‘the cute girl’. I love nature. I take home cuttings whenever I can to grow them into beautiful plants. I am happy to be part of this innovative company and help create sustainable design products.

Nour Daghestani

Workplace Chef

I am Nour. I like parties and hanging out with friends. I used to be a graphic designer in my homeland, Syria, but now I am head of production. The girls at Studio Wae are trying to hook me up with ‘the cute girl’. I love nature. I take home cuttings whenever I can to grow them into beautiful plants. I am happy to be part of this innovative company and help create sustainable design products.

I love every aspect of my profession as a designer. At Wae I am responsible for all the graphics. Wae is dynamic and challenging at the same time. To provide new energie and some space in my head, I’d love to be active in sport and dance.

Loraine Birsak

Graphic Designer

I love every aspect of my profession as a designer. At Wae I am responsible for all the graphics. Wae is dynamic and challenging at the same time. To provide new energie and some space in my head, I’d love to be active in sport and dance.